GOI Trading is a specialty chemical trading business focused on the buying and selling of liquid styrene monomer, together with other benzene ‘ring’ products. Founded in early 2014, GOI Trading has grown steadily by concentrating on serving multi-national customers in the European market, while building a global supply network from leading manufacturers and complimentary traders.

Sharing accurate, timely information on the move is vital for GOI. The existing Microsoft systems were proving cumbersome and difficult to use and there were compatibility issues with documents. Islands of information were developing on each PC or laptop and backup was a challenge with people travelling all the time.

Having looked at various options, a cloud approach was the obvious choice. GOI selected Google’s G Suite as its new platform for collaboration and communications. G Suite is perfectly suited for an agile business with remote workers and enables new and better ways of working.

With advice and consultancy support from Google Cloud Partner Refractiv, GOI deployed G Suite and Backupify as well as other cloud products. The roll out to team members involved workshops and training sessions.

GOI implemented ProsperWorks for its CRM requirements and OverDRIVE for a business intranet.

ProsperWorks is a cloud-based CRM solution purpose-built for G Suite. Its native integration with G Suite allows it to streamline all interactions and exchanges that take place within Gmail, Calendar, Drive, Sheets, and more.

OverDRIVE lets users make great-looking and powerful workspaces and sites, transforming Drive and other G Suite content into web pages automatically. It’s perfect for GOI because specialist skills are not needed and a site can be set up in minutes.

GOI needed a fast, reliable cloud system which would enable the team to focus on the business rather than IT systems. It was also vital that the team could collaborate over the latest information or documents and respond quickly to customers.

“G Suite has far exceeded my expectations and we are already using hangouts extensively for video conferencing and chat. With guidance from Refractiv, we are adopting a proper structure for documents in Drive and also making rapid progress with the deployment of ProsperWorks and OverDRIVE. The team has quickly embraced the new environment and we are seeing much more consistency and reliability in our business processes – this is reducing our level of business risk as well as motivating our people. Refractiv has done a great job and ensured a very smooth start. We look forward to working with Steve and other members of the Refractiv team over the coming months”.

Tariq Malik, Chief Executive, GOI

“Deploying G Suite is a game changer for GOI. It provides a scalable and powerful platform for the planned growth of the business and enables the easy deployment of high-quality third-party products. All the focus is now on the business and the simplicity of communication, sharing and collaboration from any device has already made a big difference”.

Richard Atkinson, Managing Director, Refractiv